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Interactive Inflatable Print Ads

Peugeout Print Ads Teach Safety and Fun with Advertising Campaign

— November 15, 2012 — Autos
The new Peogeot print ads grab the attention of readers and let you blow off a little steam at the same time. To show off the new safety features of its cars, the manufacture decided to release an ad, which features an airbag that inflates when punched. As you punch the previous page and flip it over to the next page to see the inflatable airbag, the intention of the ad is to simulate a car crash.

In a world where people are constantly bombarded by advertising in both print and online form, it is essential for advertisers to find an innovative way to grab the reader's attention. The Pegegot print ads accomplish this by creating a fun, clever and new approach to advertising.
Trend Themes
1. Interactive Print Ads - Innovative print ads that incorporate interactive elements like inflatable airbags.
2. Advertising Engagement - Creating advertising campaigns that engage the consumer in a new and unique way.
3. Advertising Innovations - Innovative advertisement concepts that break the mold and capture the attention of audiences.
Industry Implications
1. Automotive - Incorporating interactive elements into automotive print advertising to showcase new safety features.
2. Marketing and Advertising - Ads that push beyond traditional advertising to engage audiences in a new and unique way.
3. Creative Design - Advertising campaigns that use creative design to marry functionality with aesthetics in new and compelling ways.
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