The new Peogeot print ads grab the attention of readers and let you blow off a little steam at the same time. To show off the new safety features of its cars, the manufacture decided to release an ad, which features an airbag that inflates when punched. As you punch the previous page and flip it over to the next page to see the inflatable airbag, the intention of the ad is to simulate a car crash.
In a world where people are constantly bombarded by advertising in both print and online form, it is essential for advertisers to find an innovative way to grab the reader's attention. The Pegegot print ads accomplish this by creating a fun, clever and new approach to advertising.