The Jeep 'Call of Duty: Modern Warfare 3' campaign has been launched by the Jeep brand to promote the 2012 Jeep Wrangler. The campaign, which comprises print, broadcast, billboards and social media, centers on the new slogan, "The toughest vehicle in the world. Any world."
The commercial, shown here, is called 'Any World' and features a scene directly from the game, while print ads for the Jeep 'Call of Duty: Modern Warfare 3' campaign include cool 3D elements. In addition, the brand's social media element comprises what is called the 'Jeep Ops Sweepstakes,' a draw that gives Jeep Facebook fans the chance to win the very first 2012 Jeep Wrangler: Call of Duty: MW3 Edition. The random drawing only requires that visitors complete an online entry form, says Popsop.