Little Caesars teamed up with MTN DEW and Activision to create the 'Call of Duty Combo' in celebration of the upcoming title 'Call of Duty Modern Warfare 2.' This combo features a large 'Slices-N-Stix Pizza,' which is comprised of half pepperoni pizza and half Italian cheese bread. The combo also includes a side of crazy sauce and a 20-oz bottle of MTN DEW for $7.99 USD.
When customers order this combo they will receive two 2x experience points codes that each unlock a timed experience bonus in the game. Additionally, customers will receive a weapon charm, an emblem, and a player card for use on their in-game profile. Lastly, participating customers will be entered to receive custom PlayStation 5 consoles, controllers, and other merchandise.
Image Credit: Little Caesars
What's Driving This Trend
- Game-inspired Fast Food Combos
- Fast food chains partnering with popular video game titles to create themed menu items and promotions.
- Cross-industry Partnerships in Gaming and Food
- Collaborations between video game developers, food and beverage companies, and fast food chains to market products and increase brand awareness.
- Promotion of In-game Currency Through Fast Food Purchases
- Fast food restaurants promoting in-game currency or bonuses for purchasing menu items or bundles.
Who This Affects Most
- Fast Food
- Fast food chains partnering with video game developers to appeal to younger audiences and increase sales through promotions, incentives, and themed menu items.
- Video Games
- Collaborations with food and beverage companies allow video game developers to expand their brand awareness and offer exclusive promotions to incentivize purchases.
- Beverage
- Beverage companies partnering with video game developers and fast food chains to promote their products through themed menu items, promotions, and in-game bonuses.
