The Nissan #6XCHEAPER campaign pledges to provide free taxi rides in exchange for tweets. The venture aims to draw attention to the Japanese company’s electrically-powered LEAF vehicles, and to the electric car movement in general.
Citizens of London and Amsterdam who pair the hashtag #6XCHEAPER with a destination of their choosing may now receive complimentary transportation. The hashtag is driven by the inexpensive nature of Nissan’s electric cars. As they are approximately 6 times cheaper to fuel than a petrol-based automobile, buyers can benefit financially from the design while making an environmental investment.
The #6XCHEAPER project speaks to a broader shift towards electric products. And while many manufacturers are jumping on this green train, few have been able to imitate Nissan’s eco-friendly social media blasts.