Fiat's 'Theatre in a 500' plays were performed for small audiences in extremely small venues -- inside Fiat 500 series cars.
Fiat created four unique plays based off of the personalities of four of its 500 series cars. People could purchase tickets for the plays through Fiat's Facebook app, or at the event in person.
The inside of the cars were set up just like theatres, complete with popcorn, numbered seats and announcements to "please turn off your cell phones." The actors of the plays sat in the front of the vehicle and put on a show for the two theatre-goers in the back of the car. Tons of crowds gathered for the 'Theatre in a 500' plays, reminding people just how entertaining it is to be inside a Fiat.
What Makes This Trend Stand Out
- In-car Entertainment
- There is an opportunity to create unique in-car entertainment experiences leveraging small spaces and new technology
- Branded Pop-up Experiences
- Companies can offer one-of-a-kind, immersive pop-up experiences in non-traditional venues to engage customers in memorable ways
- Social Media Ticketing
- Social media platforms can be used as a ticketing and promotional tool for niche events and experiences
Sectors Adopting This
- Automotive
- Automakers can leverage their vehicles as a unique venue for entertainment and offer innovative in-car experiences to attract and retain customers
- Arts & Entertainment
- Theater companies and performers can think outside of traditional venues and offer unique experiences to attract new audiences
- Marketing & Advertising
- Brands can leverage creative pop-up experiences to generate buzz and create long-lasting impressions with consumers
