For those who love to use Facebook and are avid car fans, this Peugeot 'Take the Car Challenge' interactive marketing ploy would seduce you in no time.
The interactive ad had viewers click on a Peugeot car and, after logging into their Facebook account for identification purposes, the user was challenged to click and hold onto a car for as long as possible. This endurance test went until the last man standing, and the winner got to drive the clicked car for a week. Little did they know that the company spewed constant advertising the entire time spent hand to mouse.
Implications - This clever marketing tactic uses an incentive to hold consumer attention for a long duration of time whereby they are then exposed to advertising. Subtlety is an excellent tactic to use in marketing as consumers do not like feeling like they are being sold to.
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