Nissan Establishes Itself as an Eco-Conscious Brand with Planet Zero

 - Sep 28, 2011
References: the-planet-zero & trendpool
With the launch of 'Planet Zero,' Nissan hopes to revamp and reinterpret the popular depiction of cars as the gas-guzzling, eco-unfriendly machinations they used to be. Instead, the automotive company hopes to promote the emerging value of electric cars through an interactive video game.

Aimed at adolescents and teenagers on the verge of buying their first cars, Planet Zero throws players into the oil-soaked boots of Plug, an anthropomorphic electric socket. Participants guide Plug around the planet, all the while solving energy-related issues. Jumping across melting ice caps and generating wind power are among the mascots greatest challenges, relaying the urgency of climate change to the young audience. In a nutshell, Planet Zero foresees a world unchained from petrol dependence and simultaneously explains the challenges that mire the path there. Though the interactive game understandably directs us toward Nissan products, it focuses on global issues rather than market ones.