Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Toyota Positive Encourages People to Spread Uplifting Energy

 - Apr 5, 2013
References: youtube & popsop
Japanese automaker Toyota is pursuing a new UK campaign called Toyota Positive. The aim is to promote general positivity along with the green hybrid car Prius Plug-in.

The company hired two comedians -- Joel Dommett and Eric Lampaert -- to drive around London and spread positive energy to people that they see as they drive by. The idea behind the campaign is adorable as well as uplifting.

The comedians complement onlookers and help out as many people as they can. They offer bikers water, take tourists to city tours and offer people rides and even massages, whereby engaging in the most unlikely and hilarious conversations.

"We are offering [people] a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people's faces," explain Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.