The Land Rover Above and Beyond campaign shows just how above and beyond people can get in this vehicle. Offering chances for epic adventures in this sleek and reliable vehicle, it also promotes staying in touch with loved ones while on the road. People are becoming more and more tech-savvy as well as reliant on social media networks including Skype. The chance to share experiences is so attractive, this ad campaign will speak to many.
Conceived and executed by Greekvertising, an ad agency based in Athens, Greece, the Land Rover Above and Beyond campaign was art and creative directed by Alessio Criscuoli. Instead of relying on an image of the car itself, it depicts stunning snow-capped mountains.