Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,408 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,408 cutting edge ideas.

Mangled Automobile Road Signs

'Life Signs' Warn Drivers with Crumpled Cars

— July 4, 2013 — Marketing
A campaign to reduce illegal driving in Argentina called 'Life Signs' used the carcasses of totaled vehicles as a medium for traffic signs. Developed by Ogilvy & Mather Argentina, the gruesome signs were placed beside main highways to remind drivers what can happen if they disregard driving laws.

Speed limits, seat belt symbols and anti-alcohol signs were mounted on destroyed cars and then placed on a high pedestal. As a result, drivers were instantly warned of the consequences of not obeying the sign in a graphic and shocking manner.

News organization La Voz del Interior commisioned the project and had their logo placed alongside the Life Signs. As a result of the new signs, speeding violations went down by about 40 percent on the Rosario-Córdoba highway in Argentina.
Trend Themes
1. Using Unconventional Mediums - Opportunity for businesses to leverage unconventional mediums, such as totaled vehicles, to convey messages and create memorable experiences.
2. Graphic and Shocking Reminders - Opportunity for businesses to create impactful and memorable reminders through graphic and shocking displays, enhancing communication effectiveness.
3. The Power of Visual Storytelling - Opportunity for businesses to harness the power of visual storytelling to convey important messages and drive behavior change.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop innovative campaigns that utilize unconventional mediums to capture audience attention and deliver impactful messages.
2. Road Safety - Opportunity for road safety organizations and government agencies to leverage graphic and shocking displays to raise awareness and improve compliance with traffic laws.
3. News and Media - Opportunity for news organizations and media outlets to partner with creative agencies to create impactful campaigns that promote important social messages and increase engagement.
2.3
Score
Popularity
Activity
Freshness