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Immersive Cinematic Driving Apps

Clean the Sky - Positive Eco Trends & Breakthroughs

This App Brings Adventure to Virtual BMW i3 Electric Car Drivers

— November 13, 2013 — Autos
To launch the new BMW i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.'

The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app.

The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an iPhone or iPad.
Trend Themes
1. Virtual Reality Driving Experiences - Opportunity for car manufacturers to create immersive driving experiences using virtual reality technology.
2. Interactive Adventure Apps - Potential for app developers to create interactive and immersive storytelling experiences for users.
3. Cinematic Branding - Brands can use cinematic storytelling techniques to create engaging and memorable marketing campaigns.
Industry Implications
1. Automotive - Car manufacturers can utilize immersive driving apps to enhance their electric car marketing and provide unique experiences for potential customers.
2. Technology - App developers can capitalize on the trend of interactive adventure apps and create innovative storytelling experiences for users.
3. Marketing and Advertising - Brands can leverage cinematic branding to create impactful and engaging marketing campaigns, using storytelling to connect with audiences.
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