To launch the new BMW i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.'
The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app.
The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an iPhone or iPad.
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
Laura McQuarrie — November 13, 2013 — Autos
References: itunes.apple & digitalbuzzblog