To launch the new BMW i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.'
The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app.
The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an iPhone or iPad.
Why This Trend Is Growing
- Virtual Reality Driving Experiences
- Opportunity for car manufacturers to create immersive driving experiences using virtual reality technology.
- Interactive Adventure Apps
- Potential for app developers to create interactive and immersive storytelling experiences for users.
- Cinematic Branding
- Brands can use cinematic storytelling techniques to create engaging and memorable marketing campaigns.
Industries Being Reshaped
- Automotive
- Car manufacturers can utilize immersive driving apps to enhance their electric car marketing and provide unique experiences for potential customers.
- Technology
- App developers can capitalize on the trend of interactive adventure apps and create innovative storytelling experiences for users.
- Marketing and Advertising
- Brands can leverage cinematic branding to create impactful and engaging marketing campaigns, using storytelling to connect with audiences.
