The Innocence in Danger ad campaign is as terrifying as a horror movie. It has replaced the beautiful eyes of young children with screaming mouths to illustrate the shocking content they can come across unintentionally while perusing the Internet. It reads, "Do you know what your kids are watching on the Internet right now?" This question puts the onus on the parents to ensure they aren't exposed to inappropriate content too soon.
Conceived and executed by Publicis, an ad agency based in Frankfurt, Germany, the Innocence in Danger ad campaign goes on to state, "Learn how to use internet sensibly," while supplying a helpful link to show how that can be achieved. It was art directed by Sonja Fritsch and photographed by Achim Lippoth.