This Retail Chain Rewards Healthy Habits with Store Discounts
Katherine Pendrill — October 9, 2015 — Marketing
'Walgreens' recently launched an activity tracker that rewards healthy habits with store discounts. With the rise of wearable technology, activity trackers have become a popular way for consumers to keep track of their fitness progress. This unique program allows consumers to rack up retail rewards simply by making healthy choices.
The new 'Walgreens Activity Tracker' is designed to measure the frequency, intensity and tenacity of a customer's workout. Points are awarded based on each activity and 1,000 points is equivalent to one dollar. In total, customers can redeem up to $500 in store credit. The initiative puts a unique spin on the concept of a customer loyalty program by combing store discounts with healthy behavior tracking.
While the idea of a retail-branded activity tracker may sound unusual, the program provides a new kind of incentive for a consumer to make healthy lifestyle choices.
The new 'Walgreens Activity Tracker' is designed to measure the frequency, intensity and tenacity of a customer's workout. Points are awarded based on each activity and 1,000 points is equivalent to one dollar. In total, customers can redeem up to $500 in store credit. The initiative puts a unique spin on the concept of a customer loyalty program by combing store discounts with healthy behavior tracking.
While the idea of a retail-branded activity tracker may sound unusual, the program provides a new kind of incentive for a consumer to make healthy lifestyle choices.
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