Crystal maker Swarovski has mobilized its loyalty program with the launch of the Swarovski 'Just Because' app.
Available in the iTunes app store, this app is taking the consumer experience to brand new heights. Through this application, the Swarovski consumer can now earn points -- known as "Sparkly rewards" -- by preforming different activities such as making a purchase, checking into a local Swarovski boutique, referring friends and more. In addition to its loyalty program, the Swarovski Just Because app also offers fun facts about the boutique, members-only discounts and sparkling gifts as the consumer advances to each level.
This app has become a great marketing strategy for the crystal brand as well as a great way to interact with its consumers.