Belly is a customer loyalty program that's designed to get rid of the need for multiple loyalty cards and more importantly, reward consumers with products they actually are interested in.
Belly is a universal reward system that requires merchants to have an in-store tablet where consumers can show their virtual loyalty cards or QR codes to a camera to earn and redeem rewards. To make the scanning and image recognition process even faster, the Belly app is integrated with Passbook.
The app makes it easy to search for businesses that use the Belly reward system, and the Belly app also provides "Belly Bites," or suggestions of local places with free offerings that will most likely be of interest.
Belly's Customer Loyalty Program Provides Deals When You Cash Out
Laura McQuarrie — April 22, 2014 — Marketing
References: itunes.apple & bellycard