To prove that its mobile app is essentially like having the smallest Tesco store ever right in your pocket, Tesco set up a humorous mobile app ad.
Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest.
What Makes This Trend Stand Out
- Mobile Shopping Ads
- Creating small and humorous mobile app ads can capture the attention of potential users and create buzz for the brand.
- Location-based Advertising
- Utilizing busy city locations can attract more attention and potentially increase brand recognition and customer acquisition.
- Innovative Advertisements
- Thinking outside the box with advertisements can create buzz and potentially set a company apart from competitors.
Sectors Adopting This
- Retail
- The use of mobile shopping apps can provide an easy and convenient shopping experience for customers.
- Advertising
- Utilizing location-based advertising can potentially increase the effectiveness of ads by reaching a greater number of people.
- Marketing
- Creating innovative advertising campaigns can increase brand recognition and potentially lead to greater customer acquisition and loyalty.
