JCDecaux Australia created an eye-catching bus shelter ad for The Wolf of Wall Street, albeit a costly one. The ad featured an image of Leo's character with his arms outstretched and two panes of glass, with real $100 bills trapped inside. A vent below the ad blew the hundred dollar bills around, making it look like Leo is standing in the middle of a money tornado.
In total, the money inside of the glass amounted to $10,000, which was removed each night for safe keeping. Since you are able to see the money through the glass, but can't get at it, the ad is made to make you feel envious or even a little outraged that the advertisement would use $10,000 as a prop.
What's Driving This Trend
- Interactive Advertising
- The use of interactive advertising, such as incorporating real money, is a growing trend in the industry.
- Experiential Marketing
- Creating an experience for the consumer through innovative marketing tactics, such as a money-filled bus shelter, is a trend that is gaining popularity.
- High-impact Advertising
- Using attention-grabbing advertising techniques, such as incorporating real money, is a trend that is disrupting traditional advertising methods.
Who This Affects Most
- Advertising
- The advertising industry is being disrupted by the trend of using interactive, experiential, and high-impact advertising techniques.
- Marketing
- The marketing industry is embracing the trend of creating unique experiences for consumers through innovative tactics such as a money-filled bus shelter.
- Entertainment
- The entertainment industry is incorporating high-impact advertising techniques to promote movies and create buzz, such as using real money in a bus shelter ad for The Wolf of Wall Street.
