In celebration of the 2015 Copa America football tournament kicking off in Rancagua, the city's bus stops were transformed into goal post-style football ads.
The bus stops were transformed into goal posts, complete with authentic netting and turf. Although Rancagua's involvement in the tournament only lasts for the first week, it's fitting that these football ads were placed on bus stops, since people will most likely be making their way out of town—perhaps even on a bus—to catch more of the group football games.
As well as being perfect for these games, it's also easy to imagine how this could be used for World Cup games, Olympic events or be adapted to advertise other sports activities anywhere in the world that has a bus stop.
What Makes This Trend Stand Out
- Bus Stop Advertising
- Transforming bus stops into unique advertising opportunities creates a disruptive innovation opportunity for the advertising industry.
- Event-specific Advertising
- Creating event-specific advertising like goal post bus stops presents an opportunity for the marketing industry to appeal to regional and international audiences.
- Interactive Outdoor Advertising
- Interactive and immersive outdoor advertising strategies, such as turning bus stops into goal posts, disrupt the traditional methods of advertising and present an opportunity for the out-of-home advertising industry.
Sectors Adopting This
- Advertising
- Goal post bus stop advertising provides an opportunity for the advertising industry to offer unique and interactive outdoor ad experiences beyond the traditional mediums.
- Sports Marketing
- Adapting the idea of turning bus stops into goal posts for various sporting events like World Cup games or Olympic events presents a disruptive innovation opportunity for the sports marketing industry to engage with fans and build brand awareness.
- Public Transportation
- Partnering with advertisers to create unique bus stop experiences such as the goal post bus stops can create a new revenue stream for public transportation services, thereby disrupting the transportation industry.
