As part of a fun video game marketing promotion for Dragon Quest, an interactive bubble wrap wall was set up in one of Tokyo's busiest subway stations. The irresistible wall draws in commuters of all ages, turning an otherwise boring wait for the train into an epic bubble-popping battle. Rather than pitting people against one another in true battle fashion, the 100,000 Slimes Battle in Shinjuku challenges people to work together, since prizes will be given away online when all of the bubbles have been popped.
The interactive wall will be up for about a week until March, so people will just have to keep popping as fast as they can. According to the stats on the 100,000 Slimes Battle in Shinjuku site, over 98,000 bubbles have been popped so far.
What's Driving This Trend
- Interactive Marketing Promotions
- Businesses can create interactive marketing promotions using game elements and social media integration that challenge consumers to work together for prizes
- Gamification of Public Spaces
- Cities can create immersive experiences by incorporating gamification elements into public spaces and transit stations that appeal to all age groups
- Social Media Contest Campaigns
- Companies can create social media contests that engage consumers in a collective goal and reward them for participation and sharing
Who This Affects Most
- Video Game Industry
- Video game companies can use real-life immersive experiences as marketing campaigns to attract new gamers and enhance brand awareness
- Marketing Industry
- Marketing agencies can incorporate gamification elements and social media integration into their campaigns to increase consumer engagement and brand awareness
- Tourism Industry
- Cities and tourist destinations can create interactive experiences at public spaces and transit stations that encourage visitors to explore and share their experiences on social media
