Chelsea Collective is a female-focused concept shop that specializes in stylish and functional sportswear. Launched by Dick's Sporting Goods Inc., the retailer is described as a "fitness and lifestyle boutique" for women and offers complimentary alteration services along with bra fittings and athletic performance scores.
For example, female runners can get their running stride and posture analyzed by Chelsea Collective staff while browsing the latest sneaker and legging styles by top brands like Nike, adidas and Asics.
With the growing popularity of female-centric fitness communities like Nike Women, the demand for feminine sportswear is also on the rise. This fitness lifestyle boutique is experience-driven and makes one's sportswear shopping trip a more rewarding and exciting experience. This is thanks to personalized touches and exclusive offers that target an audience of athletic females.