In order to celebrate the Nike Womens London 10-kilometer race, the iconic sports brand has taken over several of the large metropolis's outlets as well as launching a pop-up installation in Victoria Park.
Unified across the locations and in the pop-up is a color scheme that includes mint, lime, green, coral and white, usually in chevron patterns. There is also no shortage of cityscape silhouettes, a smart marketing technique executed by the brand to make the entire experience feel customized the city, despite the fact that it takes place is plenty of countries.
For the promotional materials such as the displays were created by Seen Displays fro the brand. In addition to the Nike Town Flagship, Nike outlets that feature a new buzzworthy look include the shops in White City and Covent Garden, as well as the concession in Harrods.