For National Osteoporosis Awareness and Prevention Month, Seen Nutrition unveiled real-food Calcium Chews made with just four ingredients. Free from synthetic ingredients, fillers, preservatives and added sugar, these chews deliver 500 mg of highly bioavailable calcium from milk and six bone-building minerals to support and protect bone health.
“Too many women don’t think about bone health until they’ve already had a fracture,” said Seen Nutrition founder Jenny Han. “We want to change that by making prevention not only possible, but actually appealing—and grounded in the power of food.”
These chews, made for women 40+, are said to taste like caramel, thanks to naturally sweet California dates. The other three ingredients in the calcium chews are almonds, milk minerals and protein, and white button mushrooms—the only vegetable that naturally produces Vitamin D when exposed to the sun.
Key Themes Behind This Trend
- Minimalist Ingredient Lists
- Products that focus on simple, natural ingredient lists are gaining traction, offering consumers transparency and a return to real-food sources.
- Functional Confectionery
- The rise of health-focused candies and chews is transforming traditional snacking by infusing treats with nutritional benefits.
- Age-specific Nutrition
- Targeted nutritional products for specific age groups are disrupting the market by addressing unique health concerns related to aging.
Where This Applies
- Nutraceuticals
- The nutraceutical sector is innovatively combining food and supplements to deliver health benefits in accessible formats.
- Healthy Snacks
- Brands within the healthy snack industry are leveraging nutritional science to create functional foods that provide specific health benefits.
- Women's Health Products
- The women's health industry is tapping into preventive care by offering specialized products that cater to common age-related health issues.
