Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Athletic Denim Campaigns

The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality

— October 30, 2015 — Fashion
Performance jean brand dish and DU/ER is at it again with a new athletic denim campaign focusing on an exclusive new fabric material, entitled Nature2X, that is filled with high-tech woven fibers that whisk moisture away. These jeans are designed to be odor-repelling, fast-drying and extremely stretchy, allowing the wearer to feel unrestricted and embrace an active lifestyle.

The NatureX2 denim fabric is made from a four-strand custom weave, allowing for moisture to quickly dry and the material to stretch while retaining its original shape. Despite the performance technology, the material looks and feels like denim, giving it a multi-functional use for everyday and fitness wear for men and women. Both dish and DU/ER NatureX2 jeans are currently available for purchase through Kickstarter where the brand has already surpassed its $20,000 pledge goal in just a few short days.

The newly engineered fabric speaks to consumers' desire to find dual-functioning clothing that suits a variety of activities while remaining fashionable and long-lasting, allowing the wearer to seamlessly transition between lifestyles.
Trend Themes
1. Athletic Denim - Opportunity for clothing companies to incorporate high-tech woven fibers, odor-repelling and fast-drying materials in their denim products for active lifestyles.
2. Dual-functioning Clothing - Opportunity for fashion brands to create multi-functional clothing that suits a variety of activities while remaining fashionable and long-lasting.
3. Moisture-wicking Technology - Opportunity for textile companies to develop fabrics that quickly dry moisture and stretch while retaining its original shape for athletic wear.
Industry Implications
1. Fashion Industry - The fashion industry can adopt the trend of creating multi-functional clothing that suits a variety of activities while remaining fashionable and long-lasting.
2. Textile Industry - The textile industry can use the trend of incorporating high-tech woven fibers and moisture-wicking technology to develop fabrics for athletic wear.
3. Athletic Wear Industry - The athletic wear industry can use the trend of incorporating high-tech fabrics to create products that cater to the needs of active lifestyles, such as odor-repelling and fast-drying materials.
6.6
Score
Popularity
Activity
Freshness