In order to promote its brand of outerwear, Canada Goose installed a photo kiosk at the Sundance Film Festival and had attendees pose in warm parkas.
After taking a photo at the branded booth, people were able to share the snapshots with friends via text message, email or Twitter. As well as shooting off photos into cyberspace, participants were also able to walk away with an instant photo print as a keepsake. Aside from leaving with a fun photo memory, this proved to be a powerful way to spread marketing just by word of mouth, especially since people got the chance to try on and learn about the warm winter jackets for themselves.
By tagging shared posts with #AskAnyoneWhoKnows, people at the booth instantly became a part of the brand's social media story.
Why This Trend Is Growing
- Branded Photo Experiences
- Opportunity for brands to create engaging photo kiosks and experiences at events to promote their products and increase brand visibility.
- Social Media Activation
- Utilizing social media platforms to encourage user-generated content and amplify brand messaging through hashtags and sharing functions.
- Offline-to-online Marketing
- Integration of offline experiences like photo kiosks with online platforms to expand brand reach and generate buzz through word of mouth.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to enhance brand awareness and engagement by setting up photo kiosks at events and showcasing their products.
- Event Marketing
- Event marketing companies can leverage photo kiosks as a unique and interactive way to promote brands and engage attendees.
- Photography Services
- Opportunity for photography service providers to offer branded photo kiosks as a value-added offering to events and businesses for marketing purposes.
