In order to promote its brand of outerwear, Canada Goose installed a photo kiosk at the Sundance Film Festival and had attendees pose in warm parkas.
After taking a photo at the branded booth, people were able to share the snapshots with friends via text message, email or Twitter. As well as shooting off photos into cyberspace, participants were also able to walk away with an instant photo print as a keepsake. Aside from leaving with a fun photo memory, this proved to be a powerful way to spread marketing just by word of mouth, especially since people got the chance to try on and learn about the warm winter jackets for themselves.
By tagging shared posts with #AskAnyoneWhoKnows, people at the booth instantly became a part of the brand's social media story.