At the 'House of adidas' inside Harrods' London location, there is a large display that helps shoppers discover new products available from the brand and retailer.
The setup involves multiple screens, including full-size digital screens for viewing models wearing the clothes on a catwalk. This experience is controlled from a smaller tablet-sized screen, which highlights the specific components of each model's outfit. By clicking on "view me," shoppers are able to get a more detailed look at pieces like leggings, sports bras and sneakers. In between the screens on the wall and the smaller mounted touchscreens, there is also a third screen that isolates the selected product.
Best of all, after viewing each adidas product, there is a prompt that helps to easily answer: "Where am I in store?"
What Makes This Trend Stand Out
- Interactive Retail Displays
- Retail stores can use interactive displays to provide shoppers with a new way of discovering and purchasing products.
- Virtual Shopping Assistants
- Virtual shopping assistants can be used to help shoppers quickly and easily navigate large stores.
- Wearable Technology Displays
- Wearable technology brands can use interactive displays to provide a more immersive shopping experience.
Sectors Adopting This
- Retail Industry
- Retailers can use touchscreen displays to enhance their in-store shopping experience and attract more customers.
- Fashion Industry
- Fashion brands can integrate interactive displays in their stores to showcase their latest collections in a unique and innovative way.
- Technology Industry
- The technology industry can develop new touchscreen displays that can be used in retail stores to enhance the shopping experience and improve customer engagement.
