Part exhibit and part retail outpost, the Nike World Cup Pop-Up Shop is located in Vancouver's Chinatown. Celebrating the ongoing Women's World Cup taking place across Canada, the pop-up is a collaboration between Nike and apparel and footwear boutique Livestock.
The Nike World Cup Pop-Up Shop will feature a selection of football and lifestyle paraphernalia and will be selling customizable soccer kits throughout the tournament. Additionally, the pop-up store will have a bevy of Livestock and Nike merchandise available for purchase.
The presence of the Vancouver-based Nike x Livestock branded pop-up store signals an industry's pursuit of elevating the women's competition to the same level of hype experienced with the men's version of the tournament.