On Black Friday tomorrow, Patagonia is giving away free used clothing and urging consumers not to buy more stuff. For the third year in a row, the socially and environmentally sustainable brand created a campaign to combat over-consumption. This year, a series of events are taking place in eight retail stores as well as online.
Customers can bring in their lightly used Patagonia clothing and get other free used clothes in return, or exchange them for credit on Yerdle. Thousands of lightly worn returned garments are being offered on Yerdle too.
Part of the larger Worn Wear program, 2014's Black Friday initiative "celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet."