While Forever 21 has been carrying activewear collections since 2010, in order to to kick off 2016 in style, it newly launched a line of plus-size activewear. The collection comes at a time where consumers expect brands to support body positivism, as well as at the beginning of a new year, where many people are looking to overhaul their lifestyle choices.
The plus-size activewear line includes sizes from XL to 3X for bras, pullover shirts, leggings and jackets. These garments are organized into low, medium and high-performance gear, depending on what a consumer wants to get out of their workout. Design details in the 28-piece collection includes mesh panels, stretch materials, cutouts and pockets for the storage of small valuables.
Many of the fitness garments blur the lines between activewear and athleisure, especially ones with playful sayings like: "No Days Off."
Key Themes Behind This Trend
- Body Positive Activewear
- Opportunity to disrupt the activewear industry by creating inclusive and fashionable clothing for plus-size individuals.
- Customizable Performance Gear
- Disrupt the activewear market by offering customized activewear options for different workout preferences.
- Functional Athleisure
- Innovative opportunity to combine functionality and fashion in athleisure wear for versatile everyday use.
Where This Applies
- Fashion Retail
- Fashion retailers can tap into the growing demand for plus-size activewear and offer stylish options for the market.
- Sporting Goods
- Sporting goods companies can explore the production of customizable activewear to cater to individual fitness needs and preferences.
- Athleisure
- Opportunity for athleisure brands to create functional and stylish clothing for everyday use, blurring the lines between activewear and casual wear.
