Due to the large scale popularity behind Nike's Air Max sneaker model, the sportswear brand is putting together a shoe convention that specifically celebrates the style. The event will be in accompaniment with Air Max Day that became popularized several years ago.
The convention is put together specifically through Nike and will be known as 'Air Max Con' with several events taking place all over the globe in areas such as Hong Kong, Tokyo and New York City. The event will be spread out over several days and allow for fans of the specific sneaker style to gather to discuss history, favorite versions and innovation all within the Air Max design. Creators of the shoe as well as executives from Nike will be in attending for an immersive and interactive experience.