Spiked Oblong Pavilions

This Round Pavilion Was an Entryway into a Brazilian Art Exhibition

This round pavilion was used as a doorway into Brazil's design exhibition 'Casa Cor MG 2015' in Belo Horizonte. The theme for the exhibition, was "Brazilianity," and this spiked oblong doorway embodies the country's historic and vibrant culture.

Brazil is a country rich in minerals and this was used as inspiration for the rusted steel and metal strips that line the pavilion. The continuous round shape of the structure is a reference to organic architecture of Niemeyer in Belo Horizonte’s Pampulha, the place of the exhibition. The round pavilion is also surrounded by landscapes that also have cultural significance. The front display has a rustic ambiance and well-kept plants. The back of the pavilion is dry, with the presence of agave, which refers to a bleak view of the future that sees water scarcity as a problem.

Organic Architecture
Exploit the use of organic shapes and forms in architectural designs to create unique and captivating structures.
Cultural Inspiration
Incorporate elements of local culture and history into design exhibitions and installations for an immersive and authentic experience.
Sustainable Landscaping
Create outdoor spaces that not only complement the architectural design, but also promote sustainability and environmental consciousness.

Who This Affects Most

Architecture
Explore new ways to integrate organic shapes and cultural references into architectural designs for public spaces and exhibitions.
Art and Design
Use cultural inspiration and experiences to enhance art exhibitions and installations in order to create a more immersive and engaging environment.
Landscaping and Horticulture
Embrace sustainable practices and incorporate drought-resistant plants in the design and maintenance of outdoor spaces to promote environmental sustainability.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 31%
Freshness 8%

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