The Brazil Pavilion was seen at this year's Venice Architecture Biennale led by curators Gabriela de Matos and Paulo Taveres. The duo chose to highlight the theme of Earth and aptly dubbed the exhibition 'Terra.' The goal of the exhibition is to hopefully show how the land of Brazil has shaped the concept of heritage and identity as a whole. The floors are covered with earth and a series of plinths are seen on display.
De Matos and Taveres speak to design about the design, explaining that "The significance of land and earth is deeply rooted in the conception and narratives of the national formation and representation of Brazil. It encompasses the idealized and racialized vision of 'tropical nature' that has shaped the portrayal of Brazil's national identity. [...] In this context, earth represents an ancestral connection that goes beyond the borders of Brazil, leading us to explore cultural geographies and alternative perspectives on belonging, cultivation, rights, and reparation."
Image Credit: Rafa Jacinto
Why This Trend Is Growing
- Earth-filled Exhibitions
- Incorporate earth and other natural materials in exhibitions and displays to create immersive and thought-provoking experiences.
- Heritage-based Design
- Design spaces and experiences that highlight cultural heritage and identity to promote inclusivity and diversity.
- Alternative Perspectives on Belonging
- Encourage exploration and understanding of diverse perspectives on identity and belonging through creative expression and storytelling.
Industries Being Reshaped
- Museum and Exhibition Design
- Opportunity to incorporate unique and engaging design elements that promote cultural awareness and education.
- Tourism and Travel
- Opportunity to create immersive cultural experiences highlighting diverse cultural heritage and identities.
- Social Justice and Inclusion
- Opportunity to promote dialogue and understanding around issues of identity, belonging, and diversity through creative expression and storytelling.
