The new national park branding for Norway's 44 parks is a stunning range created by Snohetta. The Oslo and New York City-based architectural design firm launched its branding design division in 2011, which also recently redesigned Norway's banknotes.
The sleek, minimalist visual identity created by Snohetta encompasses signs within the park, guides, a new website, park uniforms and much more, while it employs the Calibre typeface, a san-serif font.
The new national park branding for Norway serves to unite all 44 parks under one recognizable and accessible brand. The logo, designed to represent the intersection between nature and culture, resembles a "protective frame shaped by a natural landscape curve," according to Snohetta.
The stunning new visual identity is sure to be a great launching point for a far-reaching and dynamic international marketing campaign.
What's Driving This Trend
- Minimalist Branding
- There is an opportunity for businesses to adopt sleek and minimalist visual identities to create a modern and recognizable brand.
- Unified Branding
- Creating a cohesive and accessible brand can help businesses unite different products or locations under one recognizable brand image.
- Nature-inspired Design
- Incorporating natural elements into design can create a sense of connection to the environment and appeal to eco-conscious consumers.
Who This Affects Most
- Architectural Design
- Architectural design firms can explore expanding into branding design divisions to offer comprehensive design solutions to clients.
- Tourism and Travel
- Tourism and travel industry can leverage unified branding strategies to promote multiple destinations or attractions under one recognizable brand.
- Outdoor Apparel
- Outdoor apparel brands can incorporate nature-inspired design elements to appeal to consumers who value sustainability and outdoor experiences.
