Mudra Mushroom is producing a line of organic tea beverages that are made from raw mushrooms, chaga and reishi extract. While the use of mushrooms in a cold tea may seem unusual, the drink has been popular in Siberia for over a century.
Each of green teas contains nearly six grams of raw mushrooms per bottle, as well as a gram of chaga and reishi extract. Chaga is a special type of mushroom, which is believed to have powerful immunity boosting properties. Reishi is another type of mushroom that has been used throughout China to promote longevity and reduce stress. Through this unique combination of mushrooms, the teas are intended to promote good health and balance the body's overall immune system.
The mushroom teas are available in three refreshing flavors including Lemon Ginger, Orange Raspberry and Blueberry Peach.
Why This Trend Is Growing
- Mushroom-based Beverages
- Exploring different types of beverages made from mushrooms and their extracts could be a potential area of innovation for health drink manufacturers.
- Functional Mushroom Products
- The use of functional mushrooms such as Reishi and Chaga in food and beverage products could create an opportunity for companies to promote health benefits in their offerings.
- Alternative Health Drinks
- The growth of the mushroom tea market highlights a demand for alternative health drinks, which could inspire innovation in the industry to create new and unique products focused on health and wellness.
Industries Being Reshaped
- Functional Beverages
- Mushroom-based teas can provide a platform for functional beverages designed to boost immunity, promote longevity and reduce stress.
- Health and Wellness
- The market for mushroom teas indicates an opportunity for companies in the health and wellness industry to create new products and expand their offerings.
- Organic and Natural Food and Drinks
- The use of raw and organic mushrooms, chaga and reishi extracts in mushroom-based teas highlights the potential for innovation in the organic and natural food and drink industry.
