Mark Stubbington and Kate Kew of Design Activity created these pleasantly bright tea labels that are cut by hand. The labels were created as a decorative part of Aroma Food Group's loose leaf tea tins.
Each of the six tins contains a unique flavor that is only sold at the London-based eatery Aroma Food Group. The flavors are directly represented by the color of the labels. For example the Earl Grey tea made with black ceylon and a scent of jasmine is labeled with a teal color.
Since each label is cut by hand, it provides an authentic aspect to each tin of tea. The use of brightly colored paper also aids in the aesthetic value, while the unique flavors aim to please a variety of taste buds.
Why This Trend Is Growing
- Hand-cut Labels
- The use of hand-cut labels adds authenticity to product packaging.
- Personalized Packaging
- Creating unique packaging and labels that reflect the product's identity adds value to the product.
- Color-represented Products
- Representing product flavors with color adds simplicity for the consumer.
Industries Being Reshaped
- Food and Beverage
- Unique packaging and labeling can set a product apart in a crowded market.
- Handmade Production
- Products made with a handmade touch can create a premium and authentic feel for the consumer.
- Artisanal Products
- Using unique and colorful packaging can attract customers to artisanal products.
