Jubali is an all-natural drink brand that offers smoothies, juices and tea cleanses that go beyond conventional juice cleanses with fibre-riched nutrients, high-quality ingredients and fresh produce.
Often juicing removes the most nutritious elements of fruits and veggies including the rich plant fibre. The Jubali line offers a variety of drinks and cleanse to compensate this with rich smoothies, infused teas and nut milks that can be enjoyed in conjunction with the brand's juices to create a healthy diet. This gives variety to the consumer so that they are getting an adequate amount of nutrients, minerals and proteins from a variety of liquid sources.
Jubali even allows consumers to personalize their cleanses with any of the beverages in the 'Build Your Own 6 Pack' option with a name that plays off gaining a great body with juicing.
Key Themes Behind This Trend
- Fibre-riched Drinks
- Disruptive innovation opportunity: Developing and marketing beverages that retain the rich plant fibre content of fruits and vegetables.
- Variety in Liquid Sources
- Disruptive innovation opportunity: Creating and promoting a wide range of beverages that provide consumers with a diverse array of nutrients, minerals, and proteins.
- Personalized Cleansing Options
- Disruptive innovation opportunity: Offering customizable cleanse programs that allow consumers to choose from a selection of beverages to suit their individual needs and preferences.
Where This Applies
- Natural Drink Brands
- Disruptive innovation opportunity: Expanding the market for all-natural drink brands by offering a variety of beverages that cater to different dietary needs and preferences.
- Juice Cleanse Industry
- Disruptive innovation opportunity: Rethinking and improving upon conventional juice cleanse offerings by introducing fibre-riched drinks, infused teas, and nut milks into the market.
- Personalized Cleanse Providers
- Disruptive innovation opportunity: Creating a niche market by offering personalized cleanse programs that allow consumers to customize their cleanse experience with a variety of beverages.
