Fous de L’île is a new French Canadian kombucha brand boasting delicate branding and a wholesome product. With a subtle reference to Québecois poet and singer-songwriter Félix Leclerc, Fous de L’île is a bottled version of the fermented tea beverage brewed in small batches in Montreal.
Overall, Fous de L’île aims to make kombucha appeal to a wider group of consumers. Attempting to skew away from the health conscious consumer, the product and brand markets itself as something that anyone who appreciates high-quality, all-natural ingredients and rich flavors will enjoy.
Repositioned as more than merely a health drink, Fous de L’île kombucha has wider appeal as a natural craft beverage made with care.
The branding and bottle design for Fous de L’île was created by Fivethousand Fingers.