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Youthful Remedy Branding

The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern

— July 16, 2014 — Lifestyle
Herbalist & Alchemist is a herbal remedy company that provides a variety of products for improving overall wellness, including specific products for balancing immunity, emotions and mental states.

Although some of these natural remedies are age-old, the recently refreshed branding and packaging by Chad Michael brings a fresh, youthful take to the remedies. The old is seamlessly blended with the new and one of the most distinctive parts of the new look is a typeface that's used for product labels and promotional material, which sources from the ancient alchemy symbols. The bottles for Mood, Mind and Body are easy to tell apart by color and each puts an emphasis on things like purity and clarity by revealing the natural plants and herbs inside.
Trend Themes
1. Youthful Branding - The trend of refreshing branding and packaging with a fresh, youthful take creates an opportunity for companies to attract younger demographics.
2. Ancient Alchemy - The trend of using ancient alchemy symbols in branding and packaging presents an opportunity for companies to evoke a sense of mysticism and intrigue.
3. Visible Ingredients - The trend of revealing natural plants and herbs inside product packaging creates an opportunity for companies to emphasize purity and authenticity.
Industry Implications
1. Herbal Remedies - The herbal remedy industry can leverage youthful branding and packaging to engage with younger consumers and stand out in a crowded market.
2. Wellness Products - The wellness product industry can incorporate ancient alchemy symbols in branding and packaging to add a unique and captivating element to their products.
3. Natural Skincare - The natural skincare industry can capitalize on the trend of visible ingredients to showcase the purity and effectiveness of their products.
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