Many brands are choosing to delay product launches due to the pandemic but Healist Advanced Naturals decided to continue its plans to introduce itself as a company selling CBD-infused products. The brand offers items like tinctures, creams and gummies that are infused with CBD, specifically to help with everything from calming and relief to sleep and general well-being.
While Healist's Calm Drops combine a natural citrus oil with a custom calming terpene blend, the brand also offers balms, patches, roll-on gels and lotions to offer increased comfort with varying levels of CBD plus other soothing ingredients like arnica.
Notably, Healist was founded by former Coty executives Lisa Raggiri and Michael Bryce.
Image Credit: Healist
Key Themes Behind This Trend
- Cbd-infused Products
- The trend of CBD-infused products provides opportunities for companies like Healist to create innovative solutions for well-being, calm, sleep, and relief.
- Natural Remedies
- The trend towards natural remedies opens up doors for brands like Healist to develop disruptive innovations that combine CBD with other soothing ingredients for increased comfort.
- Former Industry Executives Turned Founders
- The trend of former industry executives becoming founders presents a unique opportunity for companies like Healist to leverage their expertise and bring new perspectives to the CBD market.
Where This Applies
- Wellness
- The wellness industry can benefit from the introduction of CBD-infused products, as it provides a natural and holistic approach to well-being.
- Skincare
- The skincare industry can explore the integration of CBD into products like balms, gels, and lotions, offering customers a soothing and calming solution for their skin needs.
- Pharmaceuticals
- The pharmaceutical industry can embrace CBD as a potential alternative or complementary treatment option for various conditions, paving the way for disruptive innovations in the field.
