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The Eclectic Branding Used for Ocio is a Kooky Culinary Trip

 - Feb 3, 2014
References: & designworklife
Taking our imagination on a design culinary trip, this kooky and eclectic branding identity is spot on with its eccentric personality.

Concocted by Colombia-based design studio Indice, the brand new identity for informal restaurant and bar Ocio is inspired by head chef Laura Londoño’s recent educational culinary travels.

Featuring encyclopedia-inspired illustrations as the main visual medium, the eclectic branding implemented for Ocio is both bizarre and amusing.

With astronauts in old-fashioned space outfits (or old-school under water divers) just chilling and a deck of cards splayed out, it's hard to understand what the message behind these visuals is. But that's the whole point. Using random and abstract imagery gives the branding that awesomely hipster and 'don't care attitude.'

Using only splashes of color here and there, the design firm is set on keeping the attention on the culinary fairy tale storyline, and the food and drinks of course.