One of the major selling features of Maca, an ancient Peruvians root is that is has been said to increase the libido, which is precisely the focus of Bolema's Maca Sutra aphrodisiac drink.
The Bolema juice is designed to delivery an boost of energy, since the beverage is a mix of an energy drink and an all-natural pineapple and coconut base. The packaging is not shy about stating that the drink is intended for "sexual health," but with a suggestive name like Maca Sutra, there's hardly a need to be subtle. The dark branding on the bottle was designed for Bolema by the Small Monsters, making the natural aphrodisiac drink seem alluring and extra appealing for millenials who enjoy taking care of themselves just as much as they like a night of clubbing.
What's Driving This Trend
- Energy-boosting Beverages
- There is an opportunity for creating beverages that provide both a boost of energy and natural, healthful ingredients.
- Aphrodisiac Products
- Creating innovative products that enhance sexual health and libido can cater to a niche market.
- Youth-oriented Packaging
- Designing packaging that appeals to millennials by combining allure and health-consciousness can be a disruptive strategy.
Who This Affects Most
- Beverage Industry
- The beverage industry can explore the creation of energy-boosting drinks with natural ingredients.
- Health and Wellness Industry
- Companies in the health and wellness industry can develop innovative aphrodisiac products that promote sexual health.
- Packaging Industry
- The packaging industry can capitalize on the demand for youth-oriented designs that cater to health-conscious millennials.
