LAID is an Energy Drink That Boosts Focus & Performance
Laura McQuarrie — June 17, 2022 — Lifestyle
References: instagram & prnewswire
LAID is a different kind of functional energy drink from 3rd BEVCO that's described as "a first-of-its-kind energy drink that not only increases focus and delivers clean energy but also enhances sexual performance. The drinkable energy supplement with performance-boosting benefits can be found in a fun range of flavors like Blue Raspberry, Lemon Lime, Cherry and more. Made with health-conscious drinkers in mind, the canned beverages boast striking, dark branding and splashy colors.
In addition to speaking to Gen Z and Millennials who are consuming less alcohol, 3rd BEVCO's functional, non-alcoholic and sugar-free drinks appeal to a wide range of people who are adopting more health-conscious lifestyles. With LAID, and other innovative beverages in its portfolio, 3rd BEVCO is recognizing the demand for drinks that deliver benefits without the buzz.
In addition to speaking to Gen Z and Millennials who are consuming less alcohol, 3rd BEVCO's functional, non-alcoholic and sugar-free drinks appeal to a wide range of people who are adopting more health-conscious lifestyles. With LAID, and other innovative beverages in its portfolio, 3rd BEVCO is recognizing the demand for drinks that deliver benefits without the buzz.
Trend Themes
1. Functional Energy Drinks - Functional energy drinks that provide a range of performance-boosting benefits, beyond just energy, provide new opportunities for product differentiation.
2. Non-alcoholic Beverages - The demand for non-alcoholic beverages among health-conscious consumers creates the opportunity to innovate and offer products with unique benefits.
3. Healthy Energy Supplements - The demand for healthier alternatives to traditional energy drinks presents opportunities for innovative formulations that prioritize clean ingredients.
Industry Implications
1. Beverage Industry - Emerging trends in the beverage industry, such as functional and non-alcoholic beverages, present opportunities for companies to innovate and differentiate their product offerings.
2. Health and Wellness Industry - The focus on health and wellness creates opportunities for companies to develop and market products, such as healthy energy supplements, to health-conscious consumers.
3. Fitness and Performance Industry - Functional energy drinks that enhance focus and cognitive performance, as well as physical performance, present opportunities for companies to target the fitness and performance industries.
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