Invigorating Health Branding

The Jugen Design Initiative Utilizes a Vintage Aesthetic

Health food brand 'Jugen,' is a company that specializes in all-natural, super food-infused juices intended to cleanse and detoxify. The company's healing powers are reflected in their design and branding; each of its products are bottled in ancient-looking herbal medicine containers.

The corresponding design for the store follows in the same old-timey, vintage vibe. The interior design is a hybrid between a minimalistic-looking bar and apothecary shop. Moreover, the store, which is flooded with natural light, features lush vegetation interspersed with lab equipment, flasks and a vast collection of books.

The space is ultimately open, warm and friendly, creating a welcoming environment for anyone who walks through the door. And thanks to the inventive, apothecary-style packaging, anyone who purchases a product gets to take a little piece of the store home with them!

Vintage Branding
Brands can explore vintage or retro-styled branding to create a unique and nostalgic experience for customers.
Minimalistic Design
Designing stores with a minimalistic style can create an open and welcoming atmosphere for customers.
Natural Product Offerings
Integrating natural ingredients in products can appeal to consumers who prioritize health and wellness.

Sectors Adopting This

Food and Beverage
Companies in the food and beverage industry can utilize a vintage or minimalistic branding approach to stand out among competitors.
Retail
Retailers can incorporate natural, organic products in their inventory and use minimalistic store designs to create a unique shopping experience.
Health and Wellness
Health and wellness brands can benefit from using natural ingredients and vintage branding to convey a message of authenticity and purity.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 51%
Freshness 8%