Cultural Beverage Branding

When in Greece, you drink Ouzo; it's like an unbreakable tradition that has been passed down from generation to generation -- and applies to both locals and tourists -- and now Ouzo is getting a makeover with this funky country-themed visual branding identity.

Choosing to go literal, EVA (Greek Distillation Company) decided they wanted to give the much-loved traditional Greek alcoholic beverage a new look. Working with creative firm Dolphins // Communication Design to create the country-themed visual branding identity for their Ouzo drink, the duo did an awesome job embodying the spirit of Greek tradition without a cliche overkill.

Choosing to go with illustrations to stay away from any stereotypical images, the new Taste of Greece packaging design is eclectic, vibrant and alternative --
although still inspired by the Greek mythology and cultural icons.