Tea is one of those beverages that's comforting and warm like a blanket, and this tea packaging idea takes this concept quite literally. The packaging designed for ICA by the Silver design agency looks like it's been hand-stitched together, forming a charming patchwork pattern. Each of the different kinds of tea features a different colorway, so that the looks is coherent, although the style is consistent on each box. Each of the different "fabrics" on the box features playful prints and such as tea-themed motifs and patterns that show off the kinds of ingredients used in each tea.
Although they do not feature the same kind of patchwork, ICA's tea bag designs are similar, and continue the sewing-inspired look with embroidery-like details.