Brazil-based Designer Paloma Martins created this earthy tea packaging design for the 'Atmosphere' tea company. The fresh packaging is solely focused on conveying a pure, simple and earthy tone.
Each canister of tea follows the same simple labeling format. The bottom of the tea can is a solid colored line, which ranges from sunshine yellow to deep sea blue. The majority of the can is wrapped in a beige wrapper with the name of the tea flavor and a signature illustration. For example, 'Calm Sea' is labeled with a bird that appears to be floating atop a calm body of water.
Each tea is then topped with a black lid, which is branded with the Atmosphere logo. This logo is an illustration of a cartoon-like triangular pine tree.
Why This Trend Is Growing
- Earthy Packaging Design
- Opportunities to use simple, natural and environmentally friendly packaging designs can disrupt how traditional packaging design is done.
- Color-coded Labeling
- Opportunities for businesses to use color-coded labeling to easily distinguish product types and flavors.
- Illustrated Packaging Labeling
- Opportunities for businesses to use signature illustrations on their packaging labeling to enhance branding and create a unique aesthetic.
Industries Being Reshaped
- Tea Industry
- Tea companies can explore how their product packaging designs influence consumers' preferences and use earthy designs to attract a larger customer base.
- Food and Beverage Industry
- Food and beverage companies can incorporate natural and environmentally friendly packaging designs to appeal to consumers' desire for sustainable products.
- Packaging Industry
- Packaging companies can explore new opportunities in earthy and illustrated packaging design to help businesses enhance their branding and product appeal.
