Raselli is an organic Alpine tea that partnered up with Plasmadesign Studio to create a colorful package that reflects the Suisse heritage where the tea is made.
Each tea bag is infused with herbs from Alpine mountains, so the brand packaging incorporates creatures from the mountains as well. Each Alpine tea is given a specific color and animal, which creates a cohesive and fluent branding platform. The color palette used for the tea boxes are white and the animals are colored with bright pink, blue orange and green. The animals seen on each package are an owl, a rooster, a deer, a bear and a fox. They are minimalist illustrations that feature the animals in a solid color with simple facial expressions. Within the animals body is the typography that reveals the tea flavor.
Each teabag is loaded with organic herbs that create a soothing aroma and that perfectly reflect the Swiss Alps.
Why This Trend Is Growing
- Organic Tea Branding
- There is an opportunity to create unique and immersive branding experiences for organic tea products.
- Alpine-inspired Packaging
- Incorporating alpine creatures and colors in packaging design can create a strong and coherent brand identity for products.
- Minimalist Illustration Trends
- Using simple and minimalist illustrations on packaging can help products stand out and appeal to consumers.
Industries Being Reshaped
- Tea Industry
- The tea industry can explore new ways to differentiate their products through organic branding and alpine-inspired packaging.
- Design Industry
- Designers can leverage minimalist illustration trends to create visually appealing and distinctive packaging for various products.
- Wellness Industry
- The wellness industry can utilize organic tea branding to offer consumers soothing and natural products with unique packaging.
