Raselli is an organic Alpine tea that partnered up with Plasmadesign Studio to create a colorful package that reflects the Suisse heritage where the tea is made.
Each tea bag is infused with herbs from Alpine mountains, so the brand packaging incorporates creatures from the mountains as well. Each Alpine tea is given a specific color and animal, which creates a cohesive and fluent branding platform. The color palette used for the tea boxes are white and the animals are colored with bright pink, blue orange and green. The animals seen on each package are an owl, a rooster, a deer, a bear and a fox. They are minimalist illustrations that feature the animals in a solid color with simple facial expressions. Within the animals body is the typography that reveals the tea flavor.
Each teabag is loaded with organic herbs that create a soothing aroma and that perfectly reflect the Swiss Alps.