Bertolli's newly designed sauce labels were created by Spring Design Partner Inc. to reflect the Italian roots where the sauce originated. In order to meet the desires of health-conscious and food-loving consumers, the labels are simple and endearing.
Italy is famous for pasta so it is vital for the Bertolli sauce company to project a beautiful Italian presence among other sauce varieties. The Italian designed sauce labels tell the full story of Bertolli in an elegant, pastel color-infused packing. Each color represents the fresh ingredient like green artichokes, brown mushrooms and purple balsamic vinegar.
The personalized typography used on the labels is cohesive throughout the brands different sauce flavors. The ultimate goal for the labels was to make them each look like an old Italian style movie poster.