These new Bernoulli d'Italia white sauces have been announced as part of the brand's range expansion to provide consumers with a decidedly artisan-quality option for their favorite recipes.
The sauces come in two varieties including Alfredo with White Wine and Cacio e Pepe, which are both made in Italy to ensure the utmost attention to a high-quality, authentic flavor. The sauces are arriving in the UK market to join the existing sauces in the range and are part of a larger shift towards accessible higher end food products as consumers seek out everyday quality.
Senior Vice President of Marketing at Mizkan America Megan Frank commented on the new Bernoulli d'Italia white sauces saying, "Bertolli d’Italia sauce truly takes consumers on a culinary journey through the authentic and delicious dishes they can create right at home. The red and white sauces complement a range of recipes from classic Italian staples to contemporary dishes, allowing chefs of all levels to create simple, yet elevated meals."
Key Themes Behind This Trend
- Higher End Food Products
- As consumers seek out everyday quality, there is an opportunity for disruptive innovation in higher end food products.
- Authentic Flavors
- The shift towards authentic flavors creates an opportunity for disruptive innovation in creating artisan-quality food products.
- Accessible Artisan-quality Options
- There is an opportunity for disruptive innovation in creating and promoting accessible artisan-quality food products to meet the consumer demand for quality food everyday.
Where This Applies
- Food Production and Manufacturing
- The trend towards higher end food products and authentic flavors presents an opportunity for disruptive innovation in food production and manufacturing to improve quality and meet consumer demand.
- Retail and E-commerce
- The demand for artisan-quality and authentic food products creates an opportunity for disruptive innovation in retail and e-commerce to promote and market these products to a wider audience.
- Hospitality and Culinary
- The trend towards higher end food products and authentic flavors presents an opportunity for disruptive innovation in hospitality and culinary by providing new and innovative recipes and dining experiences to meet consumer demand.
