The Bertolli frozen skillet meals have been launched by Conagra Brands Canada as a series of simple yet delicious options for shoppers to pick up when craving an authentic dining experience from home.
The meals are intended to bring the experience of dining in an Italian restaurant to the comfort of one's own home, and boast ample flavor with authentic ingredients to boot. The meals come in a variety of options including Italian Sausage & Rigatoni, Chicken Florentine & Farfalle, Chicken Alfredo & Penn, Chicken Carbonara and Chicken Broccoli Fettuccine Alfredo. The meals come with two servings in each pack and are ready to enjoy in under 12-minutes. The products are arriving at Sobey's, Metro, Walmart and Longos locations in Canada.
Brand Manager Arsalan Ahmed commented on the Bertolli frozen skillet meals saying, "In today’s busy world, we are often pressed for time but still seek authentic, rich flavours. With the introduction of Bertolli frozen skillet meals we want to help Canadians enjoy a premium dining experience at home, along with meaningful connections and memorable moments around the table.”
What's Driving This Trend
- Frozen Italian Restaurant Meals
- Bringing the authentic dining experience of Italian restaurants to the comfort of home with ready-to-enjoy frozen skillet meals.
- Convenience and Authenticity
- Catering to busy individuals who crave rich flavors and authentic ingredients, frozen skillet meals offer a convenient and flavorful dining experience.
- Premium Dining at Home
- Helping consumers enjoy a premium dining experience in the comfort of their own homes, frozen skillet meals provide meaningful connections and memorable moments around the table.
Who This Affects Most
- Food and Beverage
- The food and beverage industry is embracing the trend of frozen skillet meals as a way to offer convenient, restaurant-quality meals at home.
- Frozen Food
- The frozen food industry is capitalizing on the demand for convenient, ready-to-enjoy meals that provide authentic dining experiences.
- Retail
- Retailers in Canada, such as Sobey's, Metro, Walmart, and Longos, are stocking the frozen skillet meals to meet consumer demand for premium yet convenient dining options.
