In honor of the Cannes Film Festival in France, a limited-edition Stella Artois can has been released to advertise the festival. This new packaging is being called 'packvertising' because it is a combination of advertising and packaging.
The packaging takes the form of a comic strip-inspired theme. The idea is to tell a story across four different cans. Each can will reveal a new piece of the story just like watching a film on screen. The storyboard concept is reflective of films and incorporates many interesting features like car chases, drama, a love story and unexpected twists.
It is just like watching a film cascade across the limited edition Stella Artois cans. The use of bold bright colors adds a playfully exciting theme to each can.
Why This Trend Is Growing
- Packvertising
- There is potential for disruptively innovative advertising and packaging campaigns that tell a compelling story in a creative and unique way.
- Cinematic Packaging
- Creative packaging designs that take inspiration from films and other storytelling mediums could be a trend in the beverage and food industries.
- Storytelling Packaging
- Incorporating a narrative or storyline into product packaging could be a way to differentiate brands and capture consumers' attention.
Industries Being Reshaped
- Beverage
- The beverage industry could explore new packaging designs and advertising techniques to make their products stand out on shelves and in advertisements.
- Food
- The food industry could take inspiration from this 'packvertising' campaign to create unique and visually appealing packaging designs that tell a story or convey a brand message.
- Advertising
- This 'packvertising' campaign shows that there is potential for disruptive and creative advertising campaigns that combine packaging and storytelling to promote products or services.
